A retailer acquires an online sales platform for 120,000. It then incurs 15,000 of configuration and 5,000 of tests of proper functioning before going live. It also spends 8,000 on training its teams and 12,000 on advertising to announce the launch of the site. In the first month after going live, the site, with few visitors, makes an operating loss of 4,000. What is the cost of the intangible asset?
- Purchase price of the platform
- 120,000
- Configuration before going live
- 15,000
- Tests of proper functioning
- 5,000
- Training of the teams
- 8,000
- Launch advertising
- 12,000
- Operating loss in the first month
- 4,000