Why is internally generated goodwill not recognised as an asset?Your answerABecause, by nature, it provides no future economic benefits to the entity.BBecause it is not an identifiable resource and its cost cannot be measured reliably.CBecause the entity has an accounting policy option allowing it not to recognise it, an option chosen by most entities.DBecause its value is recognised directly in profit or loss each year, in the same way as the year's research expenditure.Submit