CERTYNEX IFRS ACADEMY

Through its loyalty programme, Ondine has built up internally a file of 80,000 customers, which a consultant values at 600,000. To recruit these customers, it spent 90,000 on promotional campaigns. What amount is recognised as an intangible asset for this file?

600,000, i.e. the value estimated by the consultant.

90,000, i.e. the cost of the promotional campaigns.

Zero.

690,000, i.e. the estimated value plus the cost of the campaigns.