CERTYNEX IFRS ACADEMY

A group revalues an acquired brand relying on the price of a few sales of brands from other sectors, concluded rarely and case by case. What is the error?

It should have discounted the price of the rare sales at an internally set rate.

It should have measured the brand at its acquisition cost, with no reference to a market.

There is no active market for brands, each being unique.

It should have used the price of the most recent sale, even if it is isolated.